About Us

What is SUPP UP.?

SUPP UP. was created from a desire to be able to maintain health and fitness levels no matter the circumstances or environment, and share that knowledge with everyone - whether you're military or a regular civilian.

Being and eating healthy does not have to be expensive, and everyone deserves to know how this can be accomplished by cutting through the pseudo-science seen today; this is what the SUPP UP. nutrition and workout guides are all about.

The information in the guides and throughout the SUPP UP. blog are all research-backed (peer-reviewed journal articles), putting our “money where our mouth is,” with scientific research articles which validate the guidance provided within the SUPP UP. Series.

Why was SUPP UP. Founded?

SUPP UP. is a grassroots business that first took root in 2017, founded by Sol and a small team, with a mission to make a tangible difference in the lives of military and civilian communities. Sol's vision was to offer a unique approach to nutrition and workout guidance that cut through the clutter of complex and often misleading information prevalent in the health and fitness industry. Dedicated to providing simplified yet informative resources, SUPP UP. prioritized stripping away the inessential and steering clear of pseudoscience or "bro science." This commitment to offering practical and evidence-based advice set SUPP UP. apart as a trusted source of knowledge and support for individuals seeking to improve their health and fitness.

From its humble beginnings, SUPP UP. has gained traction among those looking for a no-nonsense approach to nutrition and workout routines. By breaking down the complexities of health and fitness into digestible, actionable steps and information, Sol's business resonated with a growing community of individuals eager to enhance their physical well-being without falling prey to fads or misinformation. With a focus on empowering individuals with knowledge and tools to make sustainable lifestyle changes, SUPP UP. became a go-to for those seeking authentic and effective guidance in their fitness goals.

Backstory.

“I remember my first time going to enlist in the Army.

I remember putting together a rough sketch of a guide, a way I could keep my nutrition and fitness levels at the level I wanted and keep with me while enlisted…little did I know several years later I’d share that guidance with a wider community looking to do the same thing.

I had been working out for many years by then, always in sports when I was a kid, weight lifting and conditioning through high school and all the way through college. I wanted to make sure that when I joined, I could contribute in more than one way - in a big way. This was no light decision - this was something I had thought about thoroughly.

I’d done some solo traveling, studied and devoured all there was to know about nutrition, fitness, and the mind over the years in my free time, while getting a couple degrees under my belt. Having my mental and physical faculties primed and ready for any training that got thrown my way was important for me.

I learned about the enrollment process through my recruiter. The one thing that stuck out the most in my mind was the restrictions I’d have during training, and after, the access to certain things I wouldn’t always have during deployment.

I was very familiar with the word “discipline.”

I was very familiar with the word “discipline” - my father and grandfather were both in the military back when conscription was still a thing, and certain habits and expectations were transferred into the family household.

Growing into an adult, this caused me to think and work in a very specific way. Where there was choice, I would exercise it fully and gain maximum use out of opportunities…and where there wasn’t, I would find ways to make limitations work in the best way possible.

The mind is a funny thing.

SUPP UP. was born from years of cumulative knowledge and circumstance. Man’s greatest gift is being able to exercise the mind during circumstance and limitation. The mind is a funny thing. You have to consciously tell it to push forward when your senses are telling you otherwise.

I wanted to have (and found) a way to maintain my health and fitness levels no matter the circumstance. I also realized I eventually wanted to share this knowledge with others.

Many moons later and I’m still sharing, but this time with a platform of my own.

Debunk "myths" and maintain food and workout flexibility.

Whether you’re active duty, reserve, retired, or a regular civilian, SUPP UP. was created to strip away the inessential, cut away the fluff. When you understand how nutrition works - how the body works - circumstance and limitations become easier to overcome.

This is the true meaning of…

If you know how to fuel and train your body, where you are matters less.™”

- Sol, CEO and Founder of SUPP UP.